jason white

Get your PC Repaired while you buy your meat & vegetables

I hear through the grape vine that Tesco are soon to be offering in house PC Repair, this is something that as a Small Business owner in the same industry, I’m sure I’m supposed to be worried about. I’m not!

You see, this time, I don’t think “they” can compete. If I had a quid for every customer that came to my shop instead of PC World, pledging they will never go back “there” again; well, I’d have more money. I suspect Tesco will suffer the same fate, whether the big guys like it or not, they can’t do personal. They are devoid of the human touch. Let’s face it, do you really think Tesco realised that people were having problems with their personal computers and then thought to themselves, “We can help these people” or is it more likely they saw a potential area to expend into, with each customer being another tick on a spread-sheet rather than a “person” with a problem to solve. I doubt it!

It’s one thing to want a competitive price on your “Granny smiths” and your “Freshly baked bread” and quite another when you have 10 years of family photos and the business accounts stuck in your failed machine. “Every little” might help but in this case you’re going to want a lot more! That’s what the independent specialists can offer, a boutique service with value, a service that “they” simply cannot replicate in store.

Thanks for reading, be good!